"THE RHODE BEAUTY BRAND EXTENSION STYLING" 

"THE PROCESS"

Process​ Presentation PDF Link​

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Rhode Skin has consistently positioned itself within a summer-forward, aspirational lifestyle through its marketing campaigns — often featuring swimwear, sunlit backdrops, and minimalist beachside aesthetics. These visual choices, paired with the brand’s stated core values — simplicity, affordability, authenticity, quality, and transparency — create a natural alignment with a swimwear extension. The brand identity already evokes the feel of sun-kissed skin, glowing complexions, and effortless beauty, making the transition into Rhode Swim not only logical but expected.

Furthermore, considering founder Hailey Bieber’s background in modeling and her long-standing influence in the fashion space, incorporating apparel — particularly swimwear — into the brand’s portfolio feels like an intuitive evolution. Her personal style, public persona, and industry credibility give Rhode a unique advantage in launching fashion products that are both aspirational and accessible. With a built-in audience that already looks to her for beauty and style inspiration, the expansion into swimwear is not only a brand extension — it’s a strategic move that reinforces Rhode’s lifestyle narrative.

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Credits:

​​- Creative Director and Stylist: Dayton “DAYTime” Page

- Model: Leilani Castillo

- Photographer of Shoot: Ruben Zdravchev